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by Melissa L. Rethlefsen
netConnect – 15 July 2009
With the launch of ALA Connect in April 2009 (connect.ala.org), social networking sites have regained prominence in the library community. Unlike Facebook and MySpace, which are primarily used for library marketing and personal communication, the new breed of social networking site is designed to make professional life easier and more collaborative. ALA Connect is a prime example of this new direction in social networking.
by Clare Evans
inCite – 1 March 2009
This article examines how the Willoughby City Library promotes its events and services. Willoughby City is said to be home to a culturally diverse population and there is a strong tradition of supporting multiculturalism and providing specialized services for ethnic groups in the community. A vast range of events, activities and services is provided by Willoughby City Library including Baby Bounce sessions for its youngest members and regular story times for preschoolers.
Read the whole article – accessible to subscribers of Australia/New Zealand Reference Centre
by Jane Grace
inCite – 1 March 2009
This article provides information on the strategic plan of Yarra Plenty Regional Library (YPRL) in marketing its services. YPRL defined six key goals for its branches which include libraries building community capacity, libraries as community hubs, and sustainable and responsible finance and governance. YPRL has also developed several strategic frameworks for a wide demographics it caters to in which the library functions as a focal point for the community.
Read the whole article – accessible to subscribers of Australia/New Zealand Reference Centre
by Kylie Warne
inCity – 1 March 2009
The author offers advice on raising awareness of library services during tough times. She suggests marketing as an important function within libraries as it helps attract more patrons to a library, it encourages them to visit more often and it encourages them to use more library products and services and provide feedback about them. She stresses that libraries should have library plans where it can list clear goals and objectives. She also recommends that libraries should be clear about their target audience.
Read the whole article – accessible to subscribers of Australia/New Zealand Reference Centre
by Aaron Schmidt and Sarah Houghton-Jan
Marketing Library Services – Nov/Dec 2008
The vast expanse of the web has no limits. There are a seemingly infinite number of places where people can spend time learning, shopping, socializing, and playing. Face the facts: Your library website is just one among millions. How will web users ever find it in the endless online world?
Does this discourage you? Are you ready to abandon your web promotion efforts because your website doesn’t get much traffic? Don’t. This article will give you options, some quick and some more involved, to make your site findable, to drive traffic to it, and to let more people know about your library. You’re most likely not going to take over the web, but you can make your pages easier to find, and free links are the key.
Professional Reading for Library Staff 