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by Anne Gault
inCite – Jan/Feb 2009

The article offers information on the Sweet/Suite for Seniors, a promotional program launched by the Grenfell Public Library in New South Wales in 2007 for older members of the community. The program included an entertainment show, the seniors Week Morning, a Travel for Seniors Information Morning and the Magical May Morning. It was designed to market the library as an institution which values and welcomes older members.

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by Tim Gritten
Marketing Library Services – May/June 2008

If you are going to reach out to a target audience that rarely enters the library, you can find no better group than senior citizens in a retirement center. And if you are going to visit a retirement center, you can find no better means to engage the residents than by offering them the opportunity to play an interactive and physically stimulating game from Nintendo called the Wii. With the Wii, the seniors are able to enliven their minds and bodies, and it’s helped some of them foster personal relationships with our Indiana State University (ISU) librarians and with the outside community.

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