You are currently browsing the category archive for the ‘Youth librarianship’ category.

by Sheryl Butterfield – 27 June 2009

YA Central is Penguin publishers’ new online endeavor to attract teen readers. The network offers book information and entertainment specifically for teens. The site is being marketed to schools, libraries and parenting Web sites and blogs. Penguin, like other publishers in the industry, is experimenting with the latest online trends to reach a young adult market. New formats are especially important when seeking to connect books and new technologies.

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by Leonie Margaret Rutherford
First Monday – 6 April 2009

The Internet has facilitated the coming together of formerly more separated youth taste cultures, such that literary, screen and graphic fandoms now more readily overlap. Media industries have invested in online strategies which create an ongoing relationship between producers and consumers of entertainment media texts. Using the Internet marketing campaign for Stephenie Meyer’s Twilight saga as a case study, the paper examines the role of the publishing industry in marketing popular teen literary fiction through online channels in ways that often disguise promotional intent.

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By Michael Casey & Michael Stephens
Library Journal – 15 May 2008

When did it become an acceptable customer service response to try and push out an entire age group of users? Never, but that’s happening at too many libraries. Can we remain transparent, open, and focused on the core value of access and still tell young people to find another place to be social online?

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by Tim Gritten
Marketing Library Services – May/June 2008

If you are going to reach out to a target audience that rarely enters the library, you can find no better group than senior citizens in a retirement center. And if you are going to visit a retirement center, you can find no better means to engage the residents than by offering them the opportunity to play an interactive and physically stimulating game from Nintendo called the Wii. With the Wii, the seniors are able to enliven their minds and bodies, and it’s helped some of them foster personal relationships with our Indiana State University (ISU) librarians and with the outside community.

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by Claire Snowball
LIBRES Library and Information Science Research Electronic Journal – March 2007

Graphic novels are becoming more prevalent and popular among teenagers and are thus being collected by public and school libraries. This situation contributed to the doctoral researcher’s desire to investigate graphic novel collections in public libraries in Australia, what teenagers think of graphic novels and whether they read them. This paper discusses the three research methods of the project. One method, the survey of public libraries, has been completed, and some preliminary results of the survey are examined.

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by Mizuko Ito, Heather Horst, Matteo Bittanti , et al
Digital Youth Research and The John D. and Catherine T. MacArthur Foundation – November 2008

Most adults seem to be aware that young people integrate digital media and online communication into their lives in ways not understood or experienced by most adults. The question of how this online life shapes young people’s experience of literacy, learning and authoritative knowledge are explored in these results of a three-year study of 800 youth and young adults.

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