by Aaron Schmidt and Sarah Houghton-Jan
Marketing Library Services – Nov/Dec 2008

The vast expanse of the web has no limits. There are a seemingly infinite number of places where people can spend time learning, shopping, socializing, and playing. Face the facts: Your library website is just one among millions. How will web users ever find it in the endless online world?

Does this discourage you? Are you ready to abandon your web promotion efforts because your website doesn’t get much traffic? Don’t. This article will give you options, some quick and some more involved, to make your site findable, to drive traffic to it, and to let more people know about your library. You’re most likely not going to take over the web, but you can make your pages easier to find, and free links are the key.

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