by Kylie Warne
inCity – 1 March 2009

The author offers advice on raising awareness of library services during tough times. She suggests marketing as an important function within libraries as it helps attract more patrons to a library, it encourages them to visit more often and it encourages them to use more library products and services and provide feedback about them. She stresses that libraries should have library plans where it can list clear goals and objectives. She also recommends that libraries should be clear about their target audience.

Read the whole article – accessible to subscribers of Australia/New Zealand Reference Centre