by Melissa L. Rethlefsen
netConnect – 15 July 2009

With the launch of ALA Connect in April 2009 (, social networking sites have regained prominence in the library community. Unlike Facebook and MySpace, which are primarily used for library marketing and personal communication, the new breed of social networking site is designed to make professional life easier and more collaborative. ALA Connect is a prime example of this new direction in social networking.

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