by Jane Grace
inCite – 1 March 2009

This article provides information on the strategic plan of Yarra Plenty Regional Library (YPRL) in marketing its services. YPRL defined six key goals for its branches which include libraries building community capacity, libraries as community hubs, and sustainable and responsible finance and governance. YPRL has also developed several strategic frameworks for a wide demographics it caters to in which the library functions as a focal point for the community.

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