by Sheryl Butterfield
Examiner.com – 27 June 2009

YA Central is Penguin publishers’ new online endeavor to attract teen readers. The network offers book information and entertainment specifically for teens. The site is being marketed to schools, libraries and parenting Web sites and blogs. Penguin, like other publishers in the industry, is experimenting with the latest online trends to reach a young adult market. New formats are especially important when seeking to connect books and new technologies.

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