By Darlene Fichter and Jeff Wisniewski
Marketing Library Services – Mar/Apr 2009

There’s a lot of discussion about the importance of libraries being active on social media sites like Facebook, Flickr, YouTube, blogs, and wikis. But there’s not much information on how to define and measure success in those media, although we should be assessing these promotional efforts and measuring their return on investment (ROI). How important are friends or fans, RSS subscribers, and social bookmarking faves? How can you evaluate the public conversation about your library or institution?

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