by Tim Gritten
Marketing Library Services – May/June 2008

If you are going to reach out to a target audience that rarely enters the library, you can find no better group than senior citizens in a retirement center. And if you are going to visit a retirement center, you can find no better means to engage the residents than by offering them the opportunity to play an interactive and physically stimulating game from Nintendo called the Wii. With the Wii, the seniors are able to enliven their minds and bodies, and it’s helped some of them foster personal relationships with our Indiana State University (ISU) librarians and with the outside community.

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