by Eric Poulin
LIBRES: Library and Information Science Research Electronic Journal – September 2008

Media content analysis studies have historically focused on the portrayal of librarians on television and film. However, with the recent popularity of YouTube, there is an emerging, end user created media that has not been thoroughly analyzed for its treatment of our profession. It is discovered that portrayals of libraries and librarians on YouTube are almost exclusively negative, raising the question whether efforts to combat negative librarian stereotypes have been effective.

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