by Hallie Wilfert
FUMSI – December 2008

Information Architects always want to know how easy our site is to use and how often it is used by the audiences we target. For the most part, few people ask for our data on usability or user experience but we regularly receive this kind of request from other parts of the business, “I need to know how many ‘hits’ the website has received this year and how that compares to our competitors?”

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